The Face Of New DS 3
As announced by DS Automobiles, the legendary business woman, interior designer and fashion icon, Iris Apfel, is to become the brand ambassador for New DS 3.
Iris Apfel, 94, has inspired 3 generations of fashion designers and is considered by many to be the great-grandmother of the fashion world.
The New Yorker started her career as a textile importer and interior decorator to the rich and famous in the 1950s and ‘60s. Since then, Apfel has inspired authors, curators and fashionistas worldwide. Last year, a documentary titled ‘Iris’ was made about her life.
Recognised by her trademark oversized spectacles and exotic wardrobe, and known for her unique creative flair, Apfel is a bold, quirky and fitting choice to launch the DS brand forwards in their ‘Driven By Style’ campaign.
‘Driven By Style’ DS Campaign
This avant-garde DS campaign, ‘Driven By Style’, is inspired by the origins of the DS brand, the first DS having been launched in 1955.
New DS 3 and DS 3 Cabrio are the latest models to be unveiled by DS Automobiles. With new design features building on the original look of DS 3 and focusing on its strong personality, refinement and, of course, style.
Drawing on the avant-garde, Apfel-enriched theme of the campaign, New DS 3 allows customers to exhibit their own personal style on the road, with an impressive over 3 million personalisation combinations. The individualistic New DS 3 will be bringing their own assortment of uniquely creative style to our roads.